Animals Asia strives to keep both administration and fundraising costs as low as possible to ensure that the donations we receive directly benefit our projects. Expenditure on our projects is carefully controlled and monitored to ensure that funds are being used effectively.
We operate two Moon Bear Rescue Centres – one in Chengdu, Sichuan Province, China, and one in Tam Dao National Park, Hanoi, Vietnam – which are the focal points for our largest project, End Bear Bile Farming.
2012 was a pivotal year for Animals Asia, with more spending on programmes in a push to end bear bile farming, investment in public education to reduce demand for bear bile, and investment in our systems and infrastructure to improve efficiency. The latter requires short-term investment to secure long-term financial stability.
Despite global economic challenges, Animals Asia once again raised the much-needed funds for our programmes, thanks to our generous and committed supporters who contributed US$8.68 million globally in 2012. Over 70 cents in every dollar spent went directly to our
programmes to help animals. Bear rescue and related work in China and Vietnam accounted for 85% of total programme expenditure of US$6.29 million.
We continued to economise on manpower and resources while growing our organisation in 2012.